Date posted: 12 December 2018

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Full Article by AWIA members Cybera Digital

Website design can often be overlooked by businesses that are venturing into the deep, dark world of SEO for the first time. In fact, a lot of businesses with well established websites don’t always understand the need to update their website in order to avoid not ranking well in search engines. When putting focus on SEO, its important to evaluate your website and look for any areas that could be causing harm to current or future search strategies you might have.

We’ve put together a few things to look at first.

Website Imagery

Images are a great way of selling a product or service to your customers and having some strong imagery on your website is an important design factor, but all images need to be optimised in order to help your SEO rankings. You can optimise your images by:

Including keywords in the name of the image file. Scale the image to the right size for the space where it will be displayed on your website and reduce the overall file size. Add description text where appropriate. Include a keyword and a description of the image in the ALT attribute text box.

Conduct a Link Check

Broken links will have a negative impact on SEO. Take some time to ensure that all the links on your website are working and directing people to where they should. Remove or replace any broken links to avoid losing rank in search engines. Additionally, its important to ensure that any old URLs are redirecting people to the right page on any new website design.

Remove Duplicate Content

Google likes everything on a website to be unique and fresh. Keep Google and your website visitors happy by ensuring that only original and not duplicated copy is found on your site.

There are a number of great, free online tools that will conduct an analysis of your website and tell you where you’re falling short when it comes to SEO, however if you would like to find out more about how we can help, get in touch with us today for an informal discussion.

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