Australian Web Awards

Sharing Knowledge Builds Your Brand

You’re an expert at something.

It might be balancing cuisine with the right craft beer, finding partners for single socks, finding relevant hashtags (pls send help!), and hopefully you do in your business. The simple process of taking knowledge and sharing it, can bring sales opportunities and build a stronger brand.

The more unique and engaging content your piece of content is on your chosen topic of expertise, the more your followers will start to think of you as a leader in your chosen field. But then won’t my students and other business owners take my knowledge and replicate what I’m doing? And then take all my clients and my money and my puppies? And then I’ll have nothing!

You are not what you make. Say that a few times over. What you make is a product of your mind, creativity, processes, experience, point of view, stage in life, location, and so much more. You could give someone your exact everything to replicate what you do and they wouldn’t be able to do what you do, because they ain’t you.

And copying? Well, shouldn’t be an issue because… they aren’t you. The people you’re destined to work with want YOU, and those who end up with someone else, they weren’t your clients. The can’t see your magic so let them go. But if that other person is infringing your IP though, get tough.

Put it this way. How many celebrity chefs are out there? They’ve all got books right? You might have cooked a few recipes from them? How’s your recipie book empire going? Don’t have one? Seeeeeee. Not everyone you teach is out to get you.

Chris Do of The Futur says the best way to learn is to teach. Knowledge sharing makes you better at what you do! In the learning pyramid the progression of retention from lowest to highest is: lecture, readings, audio/visual, demonstrations, discussion, practice, then teaching. You learn more about your craft when you teach it to someone else. Speading the culture of knowledge improves everyone. And the things you think might be common knowledge? They just might not be, and even if they are…. it’s worth reminding your audience of the important stuff anyway.

Not only do your audience get more from you, you do too. Sounds like a win:win to us!

A rising tide lifts all boats right – we all grow and improve together, and we all benefit from it. 


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