Date Posted: 5 October 2018

The 7 kinds of content marketing articles and what they’re good for! by AWIA members Mash Media Think of all the millions of pieces of content that have been posted online. Now realise that almost all of them can be broadly classified into just a few major types. By and large, these article types evolved from styles discovered and refined through some 200 years of magazine publishing. Yes, writing for the internet is... Full news article

Date Posted: 2 October 2018

Niika, a team of three (Mark, Dan and Paul) who specialise in producing creative direction, branding and bespoke websites that turn heads! As individuals, they've been in the industry for ~ 10 years each but as Niika they have really been working together in this setup for four years. When Dan and Mark first began the Niika journey, they were around 23 years young and are happy to admit "we didn't have... Full news article

Date Posted: 2 October 2018

Announcing our newest Committee Member Susan came from a writing and information management background, through a computer science degree to post-grad qualifications in multi-media design. In 1998, when the internet became a thing (to most of us), she realised this was an amazing evolution in communication and knew she must be part of it. Following valuable experience with the first website and intranet for the Dept of Justice in Victoria and graduating with... Full news article

Date Posted: 26 September 2018

How using a VPN can benefit SEO   25 Sep 18 | Pawan Sahu   The SEO industry is growing rapidly—estimated to balloon to $79 billion by 2020. Even though you may already be doing great with SEO marketing, you should not ignore the potential benefit of a virtual private network (VPN) on SEO strategies. A VPN is a solution that helps connect two parties on the internet anonymously and using an encrypted network that is private.... Full news article

Date Posted: 21 September 2018

If you own one of the 3.1 million ".au" domain names, your domain quietly shifted house during the GUINNESS WORLD RECORD title for Largest migration of an internet top-level domain in a single transition following its transfer of 3,153,979 .au domain names on Sunday, July 1, 2018. Very proud of the .au Domain Administration Ltd. (#auDA) board for making the bold decision to change our backend registry operator (after nearly... Full news article

Date Posted: 21 September 2018

Kentico now recommends the MVC development model - what does this mean?   By Andy Thompson from AWIA members Luminary 4 September 2018 Developers around the world rejoiced to hear that MVC, while having already been an option for Kentico development for years, is now officially the recommended development model as of K12. Marketers around the world smiled and nodded and clinked glasses with the devs, while secretly thinking "what's an MVC?" MVC stands for Model-View-Controller. If that... Full news article

Date Posted: 5 September 2018

VO Group is a full-service creative and communications agency based on the Gold Coast with offices in Melbourne and Auckland, NZ. The team work with clients Australia wide to bring brand visions to life. VO Group has been around since 2010. Currently, the team at VO are busy working with Australian Sports Nutrition (ASN) on their next major fitness challenge. 💪🏽Developing the challenge brand and handling the creative design, video production and marketing... Full news article

Date Posted: 1 September 2018

Charles Babbage was considered to be the father of computing after his invention and concept of the Analytical Engine in 1837. The Analytical Engine contained an Arithmetic Logic Unit (ALU), basic flow control, and integrated memory; hailed as the first general-purpose computer concept. Unfortunately, because of funding issues, this computer was never built while Charles Babbage was alive. However, in 1910 Henry Babbage, Charles Babbage's youngest son was able to complete a portion of the machine that could perform basic calculations.... Full news article

Date Posted: 31 August 2018

Marketers continue to reinvest strongly in digital advertising   Sydney, 30 August, 2018 – Australian marketers support for digital advertising has continued to strengthen, with the latest data from PwC showing that overall digital advertising revenues have increased 11% year on year, while video has increased 45% year on year. The research has been supported by key marketers including Westpac, who have affirmed their support for digital advertising describing video advertising as both accountable... Full news article

Date Posted: 24 August 2018

When migrating from HTTP to HTTPS, Google says to use 301 redirects Don't get fancy with your HTTPS site migration. Keep it simple and consistent, and use 301 redirects, says Google. On a webmaster video hangout yesterday, Google trends analyst John Mueller strongly recommended that people migrating from HTTP to HTTPS do so with 301 redirects on a per-URL basis. He said you should not use other types of redirects, such as... Full news article