Here’s why your UX and your Customer Knowledge are symbiotic.
by Leticia Mooney
TL;DR: If you want to attract a customer, you have to think like a customer, and build a united, customer-centric organisation.
Growing a business is a multi-faceted, multi-pronged strategy. At the core of long-term sustainable growth, however, is a deep understanding of the customer’s user experience (UX), from their research to their retention of key information.
When a corporate strategy has built-in knowledge of the business’s customer on an empathetic level,... Full news article