BrightSite is a micro web marketing agency that evolved out of a web design business started by Director Michael McMahon while completing a Bachelor of IT at QUT in Brisbane in the early 2000’s.
BrightSite creates digital branding and websites predominantly for Medical and Legal practices. They follow up by developing and managing online marketing campaigns to help clients reach their customers. Their focus is on a return on investment for the client and on providing a strong consultative relationship where their clients get the support they need to manage the complex ever changing landscape online.
Currently, BrightSite is redeveloping the web presence for a Brisbane based surgeon who they have worked with for several years. They’ve come with a fresh new mobile friendly look for the site and written some new content that will be more accessible for visitors.They’re also planning a Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) campaign for a medical distributor who they did a major rebranding and web project for this year. In addition they are working on a number of other projects for an Accountancy firm that they’ve partnered with for several years and working on a Bike related website (as a side/passion project).
The work BrightSite did for Majac Medical this year is something that they’re quite happy to share as their proudest 2017 moment. The project involved identity creation, digital asset creation and a new website that has presented them with a site that has seen their customer orders (which come primarily via phone and website) increase by 40% (year on year) last month. The site is MajacMedical.com.au
They did a lot of work sourcing consistent quality imagery, hand migrating content and ensuring that the user experience would be a positive one, and it’s great to see this being reflected in their visits, enquiries and orders.
Last week, Michael attended Wordcamp US in Nashville, Tennesse which was his first visit to a Wordcamp in the US. ‘It was inspiring to see what has been created by a community of volunteers and open source affecionados’. And by the time you read this, the little web business will be turning 17 years old. After so long in the industry, mostly trying to do the small things right, it feels as though the business is maturing into adulthood.
Visit them at www.brightsite.com.au