The visual identity of your business is often the first impression you will present to your clients or customers. It’s somewhat of a make or break process, getting that initial impression across in the wrong way can mean waving goodbye to potential business.
The main goal of a logo design is to produce something that people engage with or provides instant recognition for a brand. It needs to be memorable but also an element of simplicity needs to be worked in.
An important factor to remember is that your logo, in its design form and in its colour scheme will dictate all other areas of your business. Website design, marketing collateral, business cards, the whole brand identity needs to point back to your logo in a bid to achieve that recognition and consistency.
You can now get an idea why its one of the most important tools for your business. For such an important aspect of your business, can you afford to wing it and design something yourself? If you have a background in graphic design then maybe, but a lot of the business owners that Cybera Digital has worked with don’t and therefore need a level of assistance in creating not only a memorable logo, but, an overall business identity.
Article written by this month’s member spotlight Cybera Digital!