Date posted: 31 October 2018


The Basics of User Experience

Impulse Impressions

It’s not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and yes, beauty to people’s lives. – Donald Norman

This quote above explicitly describes what we do here at Impulse Impressions. In web design, user experience is as important as branding. No matter how great your website looks like and what features you have, if people have a hard time interacting with it, you’re doomed for bad business. The success of every website project depends on one major factor: how users feel about it.

So, what exactly is user experience and why is it important? In this post, we’ve gathered questions that we as user designers are concerned with and each question introduces learning points.

What is User Experience?

In general, user experience is basically how people feel when using a digital product. In most cases, this product can be a website or an application. It is the combination of readability, navigation, load time and optimisation. All these enable a user to navigate a website without fuss or delay.

Why Does It Matter?

User experience is about how your website works on the outside. In just a few seconds, users decide whether your website is worth their time or not. It’s the only ticket you have to increase your website’s success once it is launched in the digital world. If you website is not user-friendly, your visitors are only to end up with what we call digital disappointment.

To help you out, we’ve drafted three questions that will allow you to understand how users think and make certain choices.

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