ARE YOU LOSING SALES?
CHECK NOW WITH THIS CUSTOMER JOURNEY MAP.
Do you know what your customers really want? We’re not talking about your services or products, but the experience and emotions they get from dealing with your business. And do you know how they feel when interacting with your competitors? Is there a difference, and if so, what is it?
In this article we’re going to go deep into your customer’s psyche and put their shoes on for 15-minutes. Because when it comes to marketing, you should always be wearing your customer’s shoes – seeing things from their perspective.
You’re going on their journey!
A customer journey is a map detailing the full progression of your customers: from their initial awareness of your brand, their initial interactions with your loyalty and remarketing campaigns that you use.
Your customer journey is the total sum of experiences your customers go through. Instead of looking at a small piece of their journey, i.e. your initial sales call, your customer journey documents their full experience and interactions with your business.