AWIA Committee for 2019 – 2020
James Deck: Chair
Susan Cowan: Committee Member
Susan came from a writing and information management background, through a computer science degree to post-grad qualifications in multi-media design. When the internet became a thing she realised this was an amazing evolution in communication and knew she must be part of it. In 2009 she started Weave Web Communications – now an award-winning Drupal agency. By 2010 Weave moved focus from simply building websites towards her first love – great communication. She introduced content strategy to the mix of Weave’s services and they became a content-first Drupal agency.
Adam Stead: Secretary
Kim Skilton : Committee Member
Founder and director of What Matters Marketing, Kim had over 12 years experience in senior marketing roles with large national organisations such as Accor, Virgin, Flight Centre and Ignite Travel Group before starting her own agency in 2015. Kim was the marketing lead on the launch of Virgin Australia’s frequent flyer program, Velocity and during her time at Flight Centre was awarded Global Marketer of the Year. Today, Kim leads the What Matters Marketing team as they aspire to deliver insightful marketing strategies that result in revenue growth for their clients.
Harry Sanders: Committee MemberHarry Sanders is the founder and director of StudioHawk, the largest dedicated SEO provider in Australia, specialising in providing quality SEO services to businesses. Starting by himself, Harry has grown StudioHawk to a team of 11 in 4 years, winning SEMRush’s 2018 search awards as well as the B2B rising star awards in 2019. Harry lives and breathes SEO.
Charles Schaefer: Committee MemberCharles is copywriter and advertising creative with two decades’ experience. He was part of the team that developed the award winning E10OK registration checker campaign and the “What’s your relationship with alcohol?” self-assessment tool. He is an expert in strategic message planning and in generating creative ideas that bring brands and messages to life in today’s channels. Charles has extensive expertise in creating behaviour change campaigns in the health and government spaces.
Marion Piper: Committee MemberDr Marion Piper is a digital copywriter and educator. Her background in fine arts and advertising powers the rich and high-performing content she’s delivered for brands such as Suncorp and Virgin Active, and government agencies, such as the Working with Children Check, Victoria. With extensive experience both in Australia and internationally in the UK and USA, Marion brings a global perspective to her work and regularly teaches writing to industry professionals.
Fredy Gutierrez: Committee Member
Fredy is a dedicated technologist with over 10 years’ experience in managing a wide range of digital projects from complex CMS managed websites to mobile apps and digital solutions. His passion for innovation coupled with his rich skill set has driven success in delivering high-traffic application and platforms for clients including Cross River Rail, Queensland Fire & Emergency Services, Queensland Health and Mitsubishi Motors Australia.Fredy has a passion for everything digital, big part of his experience driving technical innovation and supporting clients into making appropriate technology choices.